Wal-Mart to sell Dell computers
Wal-Mart is to sell Dell computers in over 3,500 Wal-Mart and Sam’s Club stores. Dell relied only on its direct-to-consumer format to make sales earlier, although it has been experimenting with kiosk type sales centers in some malls. The company saw a decline in revenue from %15.2 billion to $14.4 billion. Analysts say that while the Dell decision to sell its computers in a store are surprising, it is the reality of how the PC market has been growing. The challenge now will be for Dell to provide good customer service, for which it has been criticized for in the past few years. The company will be selling only two desktop computer models, as exclusive packages for Wal-Mart customers, both of which will be priced under $700.
Dell will have its own free-standing product displays in Wal-Mart and Sam’s Club stores, a Wal-Mart spokeswoman says. Dell already sells a broad range of its products through SamsClub.com, but will not offer any products through Walmart.com, the spokeswoman adds.