ShoppingAdvisor application lets retailers fine tune merchandise for shopping comparison sites
ChannelAdvisor has launched an application called ShoppingAdvisor that lets retailers merchandise products on comparison shopping sites. With this new system, retailers will be able to customize products shown on specific sites, and will reduce the time taken to bring up results. ShoppingAdvisor can also be used to adjust bid levels and remove products. Retailers who have already taken to using the system are eBags.com and U.S. Cavalry, which sells military and outdoor equipment.
“The results we have experienced thus far have exceeded our expectations,” says Jon Mellen, senior marketing manager at eBags. “With the new tool, however, we’re able to make these advanced adjustments overnight and with confidence. This fits well with our testing philosophy and will provide limitless opportunities to further optimize our shopping engine relationships in the future.”