Trace the origin of your fruit and vegetables
Consumers who like to track exactly where their food comes from will like this a lot. Springwise reports that Dole Organic will let customers find the information on where exactly their purchase came from via a three-digit tracking code that is on the label of the fruit. Consumers can key in the number at Dole Organic’s site and get all the details they want, including photos of the crops and workers. This trend is likely only to pick up even further, as a greater number of consumers become aware of carbon footprinting.