JC Penney launches ‘Know Before You
J.C. Penney has launched a new way for its customers to learn about its products with its “Know Before You Go” initiative that it launched on jcp.com, its company website. In this platform, shoppers will be able to do their research before going to their stores and so will be better informed and ready to make a decision. There will be information on which stores the merchandise is available at as well as being able to see the weekly sales brochures, so as to better decide when to buy an item.
According to John Irvin, executive vice president of JCPenny Direct, “With Internet features that offer time-saving conveniences, our ‘Know Before You Go’ initiative is the latest way we’re building our integrated, multichannel strategy around customers. With 80 percent of jcp.com customers also visiting our stores, we are focused on delivering a more integrated, complementary experience for customers, leveraging jcp.com as the gateway to experience all the possibilities inside JCPenney.”
The “Know Before You Go” system was created using research on customers and one of the major findings was that the bulk of customers at jcp.com were not coming to shop but instead coming for other reasons, such as research, viewing the range of merchandise, comparing prices with other brands, finding information on sales and special deals and looking for tips and ideas on how to decorate their home.
green » JC Penney launches ‘Know Before You said,
November 20, 2007 @ 2:02 pm
[…] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptJC Penney launches ‘Know Before You Posted in Marketing by Shalini Bahadur on the November 20th, 2007 J.C. Penney has launched a new way for its customers to learn about its products with its “Know Before You Go” initiative that it launched on jcp.com, its company website. In this platform, shoppers will be able to do their research before going to their stores and so will be better informed and ready to make a decision. There will be information on which stores the merchandise is available a […]
Marketing Research » JC Penney launches ‘Know Before You said,
November 20, 2007 @ 2:49 pm
[…] The Power of Retail wrote an interesting post today on JC Penney launches âKnow Before YouHere’s a quick excerptJC Penney launches ‘Know Before You Posted in Marketing by Shalini Bahadur on the November 20th, 2007 J.C. Penney has launched a new way for its customers to learn about its products with its “Know Before You Go” initiative that it launched on jcp.com, its company website. In this platform, shoppers will be able to do their research before going to their stores and so will be better informed and ready to make a decision. There will be information on which stores the merchandise is available a […]