Have a stylish desk thanks to M by Staples
Staples has unveiled its latest brand called, M by Staples which stands for “My Style. My Way.”, and encompasses the entire range of notebooks, journals, folders, stationary, files, clips, magnets, pins and so on. These products have been created in an effort to inspire customers and connect with them on a emotional level.
According to Petter Knutrud, the senior vice president for merchandising for Staples, “Our vision in developing the M by Staples brand is to make it easy for more self-expression in the workplace. Our customers pay attention to the details of the products they use every day, and the M by Staples collection offers quality products set apart from traditional office supply offerings that reflect personal styles at a great value.”
The M by Staples will be displayed at the front of their stores and has a base in traditionalism but with a modern and stylish twist. There are items such as quilted and leather journals, plaid patterns on notebooks, bright and lively colors and patterns and so on. The company has been developing this new line for over two years and has been conducting customer research to create the perfect line of products. According to a national survey conducted by Staples, over 55% of respondents said that having stylish office accessories would get them noticed at the office.