Downsizing TV trend
The latest trend in the US is small things! US drivers are not only switching to smaller cars but also to smaller TVs. The shipments of LCD TVs saw a 52% rise which was mainly due to sale of smaller TVs in the 19, 22 and 32 inch screens. According to research firm DisplaySearch, there was a 28% increase in shipments of all types of televisions over the previous year.
Since the switch over to digital broadcasting is happening next year, many consumers have begun to upgrade their old TVs and have traded them in for smaller and more affordable versions. According to Paul Gagnon, of DisplaySearch, “We had expected a shift to moderate screen sizes, but we did not expect overall volumes to increase that much.”
The number one manufacturer of TVs continues to be Samsung, which holds a flat-panel TV market, with a 18.9% market share, rising from 14% in the first quarter. Sony is the second largest manufacturer of TVs and has a market share of 10.4% in the flat panel TVs market and 11.7% in the LCD market.